For Shopify stores
Know what you actually keep from every sale.
Margewise turns your Shopify orders, product costs and ad spend into one honest number: profit after every cost. Built by an ecommerce operator and chartered accountant, for founders who want to scale what's profitable, not just what sells.
Illustrative figures
Everything between revenue and profit
Most dashboards stop at sales or ROAS. Margewise follows every rand, dollar and euro to the bottom line.
True profit on every order
Product cost, payment fees, shipping, packaging, returns and VAT or sales tax, worked out order by order, not estimated.
Every ad platform in one place
Meta, Google, TikTok, Pinterest and Snapchat sync automatically. Anything else by CSV. Spend in other currencies is converted daily.
Know if your ads pay
Blended ROAS against your break-even ROAS, POAS, and every campaign marked above or below the line.
A real P&L, every month
Revenue down to net profit with your fixed costs, month by month. Download to Excel for your accountant.
Customers, CAC and LTV
New versus returning customers, cost to acquire each one, repeat purchase rate and lifetime value.
Tax done right, anywhere
Prices with VAT included or sales tax added at checkout. Revenue is always shown without tax, so profit is never overstated.
Accurate wherever you sell
Stores in the US, UK and Europe get everything they expect. Stores in Africa, the Middle East and other fast-growing markets get the local detail most profit apps leave out.
Payment fees
Actual Shopify Payments fees, plus ready-made rates for PayPal, Mollie, Klarna and local gateways such as PayFast, Peach, Ozow, Paystack and Razorpay.
Shipping
Courier cost by destination and parcel size, or upload your courier's invoice for the exact cost of each order.
Currencies
Store and ad accounts in different currencies are reconciled at each day's European Central Bank rate.
Be one of the first stores on Margewise
We're onboarding a small group of brands before the App Store launch. Tell us about your store and we'll be in touch.
Email support@margewise.io